Beer battle between brewers foaming to a head in Harlem
A beer fight is brewing in Harlem.
Longtime Harlem brewmaster Celeste Beatty, head honcho of the 13-year-old Harlem Brewing Company, says a startup with a similar name is causing quite a brew-haha on social media and among distributors and customers.
What’s in a name? Everything when it comes to Harlem’s beer legacy. Beatty’s Harlem Brewing Company makes Harlem Brew. Harlem Brew House will soon roll out Harlem Blue.
Confused? Beatty says that’s how her rival Julian Riley wants it.
“I’m sorry, but it’s too much like our brewing company,” she said.
The similarity has caused mass confusion in the marketplace, said Beatty, who said a distributor told her he assumed the two brands were related.
“Over and over again, people say (to me), ‘I just joined your Twitter for Harlem Blue,’ ” said Beatty. “He knows exactly what he’s doing.”
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